Practice Marketing

Start with Style

If you don’t know where you’re going, you may end up there. Many practices are guided by a survival instinct rather than a long-range marketing plan. Ortho Infusion offers a proven, structured approach to evaluating your market environment, revealing lucrative opportunities and mapping out an effective strategic path.

Our fully integrated, brand-driven approach enables us to implement your brand with a focus on quality and consistency across all print collateraldisplayspackaging, and advertising. Ortho Infusion offers professional in-house copywriting to maintain the tone and content of your message while holding the attention of your audience.

Identity and Brand Development

Are you struggling to find the logo, look, colors, or image that accurately represents your practice? Ortho Infusion will work with you to create a consistent design and look that will allow you to stand out from the competition. Your brand will be easily recognized and remembered!

Walk-Out Package Development

Arm your new patients with the right educational and marketing materials that high lights your practice and team, and will make them remember the treatment that you recommended.

Contest and Promotion Calendar Management

Are you tired of the same old contest song and dance? Ortho Infusion will consult with your team to create an innovative and exciting contest and promotional calendar to generate a buzz in your practice and community!

Practice Event Management

Let us take all of the guess work out of your next practice event. We specialize in creating memorable patient appreciation events, referral appreciation events, and growth and guidance club launch events. From creating the right theme, to designing and printing the invitations, we ensure you are prepared to host the event of the year!

Practice Newsletter Composition and Design

If you are struggling to come up with an interesting and informative newsletter, Ortho Infusion can help. Our writing and design specialists will work with your team to bring your practice to life in print and online. We can also set a newsletter schedule from once a year to once a quarter.

Rewards System Development

Encourage good oral hygiene habits and fewer emergency visits with a rewards system that your patients will love. This incentive program is customized to fit your needs, and can be as simple or as in-depth as you want.

Referral Rewards and Incentives

Are you thanking your dental community enough? Are you visiting the schools in your area? What do you do as a special thank-you to your current patients who send new patients your way? Let us design a referral rewards program for you so that you may continue to grow your referral base!

Social Media Consulting

Keep your patients informed and having fun through interesting and entertaining Twitter posts, Facebook posts and contests, and a blog.

On-Hold Marketing

Win while you wait! Use your hold button as a marketing tool. A telephone can be one of the most effective, and least expensive marketing tool available. You’ve created the perfect look for your practice, now work with us to create the perfect sound!

Press Releases

Are you introducing new technology or a new program? Make the most of this opportunity by informing all media outlets and referring dental practice with a press release that describes this new system.

Practice Image Consulting

Are your patients blown away by the excellent customer service they receive, or the pristine look of your facility? Are you showcasing the latest technology and sterilization techniques? Does your overall team look and attitude reflect your practice ideals and philosophy? Do you need an image make-over? Ortho Infusion will consult with you to see that your practice is meeting its fullest potential in all areas, and will ensure patient loyalty through memorable service.

New Patient Forms

Free your staff,cut down on the need for paper forms, and save on postage! Let the Ortho Infusion team streamline your new patient process, by creating customized forms that may be completed and submitted online.

Growth and Guidance Club Development and Design

Raise your conversion rate, and provide value to your new patients during the growth and guidance phase of their treatment by including them in your exclusive “Kids Club.” Let Ortho Infusion eliminate the guesswork by creating a custom, personalized club that fits your practice personality. The Ortho Infusion team will easily guide you through each step the entire process, from choosing a club name, logo design, club kick-off event, and the full implementation of your program. Reinforce your reputation, create a presence in your community, and build your referral base with one of our customized club development packages!